![]() |
![]() |
| | |
| International Market Research | ||
|
|
Market research is a useful and versatile tool that can help optimise your business efforts. From customer relationship management to new product development CARNAC can provide a tailored market research programme to meet your specific requirements.
CARNAC will establish the objectives of the research with you, and then define the approach and methodology (i.e. market sample selection criteria, target companies and interviewees, target countries, target industries, etc.). We then acquire appropriate international databases for the study, and develop a suitable questionnaire (including translation into other languages if required). We manage the operations, fully training and briefing the interview team, and monitoring their progress. Telephone interviews and face-to-face meetings are conducted in local languages, and detailed call reports are produced. The interviewers are all technology literate and are carefully briefed on your particular products so that they can converse on a professional level with the targeted interviewees and so that none of the relevant and useful information provided by the interviewee is overlooked. The results of all the interviews are held in a central database, and are carefully analysed. We then produce a comprehensive report that includes country and industry sample results, country and industry representation, and detailed analysis by industry and by country. We also include recommendations and suggestions for future actions. Back to CARNAC's International Marketing Services
|
|
![]() |
||
|
CARNAC International Marketing Services © 2001 - 2008 All rights reserved. |
||