- Case Studies
- References

"CARNAC proposed a European press tour which proved to be an excellent strategic decision for the international launch of the company. Having quickly understood our business and our market they arranged meetings with key journalists and editors from the most influential publications in our target markets. These journalists had all been carefully selected and briefed by CARNAC and they were all very interested in what we had to say.

"Annie Blandel accompanied us and ensured that everything ran like clockwork. Thanks to CARNAC's professional handling of this project the tour was a real success and the resulting press articles helped position Altiga as an international player."

"CARNAC impressed us with their capacity to understand quickly our technology and our industry. They easily grasped our complex products and market and in no time were able to identify and express ICE's key business strategy.

"Working to a very tight schedule they were able to deliver a cost-effective solution for re-creating our web site. Their advice and guidance have resulted in a successful site that presents our technology and, more importantly, communicates our commercial strategy and mission."

"To obtain useful results it was vital that the marketing company we selected be totally familiar with our market. CARNAC demonstrated a comprehensive understanding of our business and used it to obtain highly relevant marketing information for us.

"They worked with us on the strategic planning of the research required, carried out the operational implementation of the project and then produced the critical analysis of the information gathered and the interpretation with regards to our business development plans. "We feel we made the right investment!"

..."a central role in enabling Nortel to launch its first set of Remote Access Concentrators"

..."demonstrated a high degree of creativity and considerable initiative"

..."Various Marketing programs which were subject to very aggressive timeframes always got delivered in time and we were able to monitor progress through regular reports"

..."efficiently and professionally enabled effective communication across multiple Nortel lines of business and geographical boundaries".

"When CARNAC started their assignment with Shiva Asia Pacific in April 1998, they were chartered to build a marketing infrastructure and function, and to develop and implement the relevant strategy for the remainder of the year.

"Within a few days of consultation with the VP of Asia and her team, followed by their analysis of the situation, a short-term strategy was recommended, rolling out 2 key awareness and branding programs for this market: a 2 week Executive Channel Conference tour in 6 different countries, and our first CEO Press tour of Asia.

"As a result of hard and creative work in the preparation of our CEO Asia Press Tour, 17 trade press, 11 business press, 1 TV interview, and 12 customer meetings were integrated into the schedule!"

..."with great attention to detail...Annie Blandel made the enormous challenge of ensuring every facility was prepared and each event executed, look easy!"

..."committed, efficient and experienced international marketing professional...an outstanding performance."