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| Case Studies | ||
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CARNAC's key objective was to ensure an attendance drawn from 9 European countries, for each of the 54 seminars, with a goal to identify approximately 5000 qualified leads. To reach the successful conclusion of this project CARNAC generated in excess of 6000 qualified leads and obtained lists of professional web developers from 9 countries. We localised and translated all relevant materials and developed integrated direct marketing campaigns including telemarketing in local languages. Selected marketing techniques were adapted and deployed according to each specific programme and country.
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