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Heralded as the most significant Communications event of the century, Telecom '99 was an 8-day show, held in Geneva, which hosted over 200, 000 visitors from 161 countries.

CARNAC was contracted to manage Compaq's participation at Telecom '99. Their presence at the event was showcased by a stand covering 2,000mē and standing three stories tall. It hosted over 80 solution demonstrations and housed a powerful multimedia center, a theatre and a suite of executive meeting rooms.

With a mandate to ensure the successful creation and running of the stand, CARNAC managed the various external contractors and the internal contributors. This involved coordinating and managing the efforts of hundreds of participants from Compaq.

Activities organized by Compaq during the show included the sponsorship of the Telecom '99 Live!TV platform, the hosting of a major press conference, television interviews with CNN, BBC and CNBC, CIO Roundtables, analyst presentations, forums, seminars and keynote speaking events.

CARNAC spent several months working closely with Compaq's dedicated international team. The eight-day show was considered to be a great success:

• 8,700 leads were registered
• over 150 individual customer meetings were conducted, with top level executives from industry leaders.