Carnac, Carnac Marketing, Carnac Marketing International, Marketing, Marketing Services, Outsourced Marketing, Operational Marketing, Marketing Consulting, International Marketing, European Marketing, Telemarketing, Press Relations, Public Relations, Event Management, Event Planning, Product Launch, Company Launch, Market Launch, Channel Marketing, Marketing Audit, Collateral creation, Collateral production, Brochure design, Brochure creation, Web site development, Web site content, Market research, Lead generation, International Telemarketing, International Press Relations, International Public Relations, International Event Management, International Event Planning, International Product Launch, International Company Launch, International Market Launch, International Channel Marketing, International Marketing Audit, International Market research, International Lead generation, Marketing strategy, International marketing strategy CARNAC, an international marketing agency, provides services to high-tech companies, from start-ups to global corporations. It covers all aspects of building and implementing a successful international marketing and communications strategy.
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CARNAC International Marketing Services

CARNAC International Marketing Services Channel MarketingAnixter Inc. is the world's leading distributor of data communication products and electrical wire and cable. It has established a global standing for delivering quality sales and pre-sale services and training to resellers. It is renowned for transferring the best of new technology to the market, and continues to provide best-in-class logistics.

When Anixter decided to develop a new channel strategy to promote one of its major supplier's new e-business solutions, it contacted CARNAC.

CARNAC's objectives included recruiting new resellers and repositioning the new solutions within Anixter's existing channel. We were also required to promote the supplier's new brand image and promote its new mid-range product.

To reach the different reseller targets, CARNAC developed direct mail campaigns. These were printed in 5 languages and sent to several thousands of resellers across Europe. A follow-up telemarketing campaign was then carried out, in 5 different languages, to generate direct sales calls, assess the levels of interest and plan the subsequent actions required.

This project was successfully completed in under two months and Anixter is now going ahead with CARNAC for Phase II of its channel marketing strategy.
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  CARNAC International Marketing Services
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